“Clean”, “natural”, “green” – these buzzwords are everywhere. But what do they actually mean when it comes to your skincare? At Bergamond & Birch, we believe in transparency over trends. So let’s break down the biggest clean beauty myths—and help you understand what your skin truly needs.
1. “Natural equals better” – Not always.
Just because an ingredient is natural doesn’t mean it’s skin-friendly. Poison ivy is natural. So is lemon juice—but it can burn your skin. What matters isn’t the origin, but the formulation, concentration, and how it interacts with your skin barrier.
💡 Truth: Clean skincare should combine science with nature—dermatologically tested, balanced, and targeted.
2. “Clean beauty means zero preservatives” – Not realistic.
Preservatives are what keep your product safe and stable. Without them, mold and bacteria grow. The key? Choosing safer, non-irritating preservatives like potassium sorbate or sodium benzoate, not removing them entirely.
3. “If it foams, it must be bad” – False.
Many believe that foaming agents strip the skin. That’s only true for harsh sulfates. In contrast, plant-based surfactants (like coco-glucoside or lauryl glucoside) are gentle, effective, and perfect for sensitive skin.
4. “Essential oils are always good” – Depends.
Yes, essential oils are natural—but some can irritate or sensitize the skin, especially in high doses or on compromised skin. Always look for clearly labelled formulations and patch test if unsure.
5. “Natural skincare can replace dermatological treatments” – No.
Clean skincare can improve and support skin health, but it’s not a substitute for retinoids, medical peels, or acne medication when needed. It’s complementary, not curative.
🌿 What You Should Expect from Quality Natural Skincare
✅ Thoughtful ingredient sourcing (COSMOS/Ecocert certified)
✅ Free from microplastics, silicones, synthetic dyes
✅ Vegan, cruelty-free formulations
✅ Scientifically backed actives like niacinamide, peptides, squalane, hyaluronic acid
✅ Ethical, sustainable packaging & production
🔬 How B&B Does Clean Beauty Differently
We don’t sell fairy tales. We sell formulated performance—natural actives, lab-tested safety, and skincare that respects your skin’s microbiome. No fluff. No fear tactics. Just results.
🧴 Product Spotlight:
CLARITÉ No. 18 – Gentle Foaming Cleanser
→ A COSMOS-certified daily cleanser with chamomile extract, mild sugar surfactants & organic aloe vera. Free from fragrance, full of calm.
📌 Takeaway: Make Smart, Not Trendy, Choices
Clean beauty isn’t about extremes. It’s about balance, clarity, and performance. At Bergamond & Birch, we believe your skincare should reflect your standards—not the marketing noise.
✨ Want to know what’s in your bottle? We’ll always tell you.
