“Clean”, “natural”, “green” – these buzzwords are everywhere. But what do they actually mean when it comes to your skincare? At Bergamond & Birch , we believe in transparency over trends. So let's break down the biggest clean beauty myths—and help you understand what your skin truly needs.
1. “Natural equals better” – Not always.
Just because an ingredient is natural doesn't mean it's skin-friendly. Poison ivy is natural. So is lemon juice—but it can burn your skin. What matters isn't the origin, but the formulation , concentration, and how it interacts with your skin barrier.
💡 Truth: Clean skincare should combine science with nature—dermatologically tested, balanced, and targeted.
2. “Clean beauty means zero preservatives” – Not realistic.
Preservatives are what keep your product safe and stable. Without them, mold and bacteria grow. The key? Choosing safer, non-irritating preservatives like potassium sorbate or sodium benzoate, not removing them entirely.
3. “If it foams, it must be bad” – False.
Many believe that foaming agents strip the skin. That's only true for harsh sulfates . In contrast, plant-based surfactants (like coco-glucoside or lauryl glucoside) are gentle, effective, and perfect for sensitive skin.
4. “Essential oils are always good” – Depends.
Yes, essential oils are natural—but some can irritate or sensitize the skin , especially in high doses or on compromised skin. Always look for clearly labeled formulations and patch test if unsure.
5. “Natural skincare can replace dermatological treatments” – No.
Clean skincare can improve and support skin health, but it's not a substitute for retinoids, medical peels, or acne medication when needed. It's complementary , not curative.
🌿 What You Should Expect from Quality Natural Skincare
✅ Thoughtful ingredient sourcing (COSMOS/Ecocert certified)
✅ Free from microplastics, silicones, synthetic dyes
✅ Vegan, cruelty-free formulations
✅ Scientifically backed actives like niacinamide, peptides, squalane, hyaluronic acid
✅ Ethical, sustainable packaging & production
🔬 How B&B Does Clean Beauty Differently
We don't sell fairy tales. We sell formulated performance —natural actives, lab-tested safety, and skincare that respects your skin's microbiome. No fluff. No fear tactics. Just results.
🧴 Product Spotlight:
CLARITÉ No. 18 – Gentle Foaming Cleanser
→ A COSMOS-certified daily cleanser with chamomile extract, mild sugar surfactants & organic aloe vera. Free from fragrance, full of calm.
📌 Takeaway: Make Smart, Not Trendy, Choices
Clean beauty isn't about extremes. It's about balance, clarity, and performance . At Bergamond & Birch, we believe your skincare should reflect your standards—not the marketing noise.
✨ Want to know what's in your bottle? We'll always tell you.
