"Clean," "natural," "green"—these terms are everywhere. But what do they actually mean in skincare?
At Bergamond & Birch, we focus on transparency rather than trendy vocabulary.
That's why today we're debunking the biggest clean beauty myths – and showing you what your skin really needs.

1. "Natural is always better" – Not true.

Just because an active ingredient is natural does not automatically mean that it is skin-friendly.
Poison ivy is natural. So is lemon juice – yet it can still irritate or damage the skin.

What matters is not the origin , but:

• the wording

• the concentration

• compatibility

• and the interaction with your skin barrier

💡 Truth: Effective clean beauty combines science and nature – dermatologically tested, stably formulated and precisely balanced.

2. “Clean beauty doesn’t require preservatives” – Unrealistic.

Preservatives protect products from bacteria, mold, and spoilage.
Without them, even the most "natural" product would not be safe .

The key lies not in abstinence, but in the selection of mild, well-researched preservation systems , e.g.:

• Potassium sorbate

• Sodium benzoate

3. “Anything that foams is bad for the skin” – False.

Foam itself is not the problem.
Only aggressive sulfates can dry out the skin barrier.

Modern, plant-based surfactants such as:

• Coco-glucoside

• Lauryl Glucoside

Cleanses thoroughly without irritating the skin – ideal for sensitive skin types.

4. “Essential oils are always good” – It depends.

Yes, essential oils are natural – but some can sensitize the skin, especially in high doses or with a weakened barrier.

Important:

• clear declaration

• low concentration

• Tolerance tests on sensitive skin

5. “Natural skincare replaces dermatological treatments” – No.

Natural skincare can support , soothe, hydrate and protect.
However, it cannot replace medical treatments – such as retinoid therapies, medical peels or acne medications.

Clean beauty is complementary, not curative.

🌿 What high-quality natural skincare can really do

Top-quality natural cosmetics stand for:

✔️ Careful selection of raw materials (e.g. COSMOS/Ecocert)
✔️ Free from microplastics, silicones, and synthetic dyes
✔️ Vegan & cruelty-free
✔️ Effective, scientifically validated active ingredients such as:

• Niacinamide

• Peptides

• Squalane

• Hyaluronic acid
  ✔️ Sustainable packaging & responsible production

🔬 How Bergamond & Birch are redefining Clean Beauty

We don't sell fairy tales – we sell effective solutions .

Our guiding principles:

• Natural active ingredients combined with modern dermocosmetics

• Laboratory-tested safety

• Respect for the skin barrier and the microbiome

• No fear-mongering, no marketing hype – just real results.

🧴 Product in focus:

CLARITÉ No. 18 – Gentle Foaming Cleanser

A daily cleanser, COSMOS-certified, formulated with:

• soothing chamomile extract

• mild sugar surfactants

• organic Aloe Vera

Free from fragrances – full of calming, balancing effects.

📌 Conclusion: Make smart decisions, not trend decisions

Clean beauty means no extremes.
It's about balance , transparency , and performance .

At Bergamond & Birch, the focus is not on fear, but on education – so that you know exactly what's in your bottle.

✨ Do you want to know what's in your product?
We always tell you.