Datenschutzerklärung

Privacy Policy

Last updated: March 17, 2025

This Privacy Policy describes how Bergamond & Birch ("we", "us", "our", or the "Site") collects, uses, and shares your personal information when you visit www.bergamond-birch.com (the "Site"), use our services, make a purchase, or otherwise communicate with us regarding the Site (collectively, the "Services"). References to "you" and "your" refer to users of the Services, whether you are a customer, website visitor, or other person whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated policy on the Site, revise the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

The type of personal data we collect depends on how you interact with our Site. "Personal Information" means any information that identifies, relates to, describes, or could reasonably be linked to you. Below we outline what data we collect and for which purposes.

Information You Provide Directly

  • Contact Information – name, address, phone number, email

  • Order Information – billing/shipping details, payment confirmation

  • Account Information – username, password, security questions

  • Customer Support Information – content you share when contacting us

Some features require personal data to function. You may choose not to provide such data, but this could limit access to certain features.

Information We Automatically Collect

We may collect certain data automatically when you interact with the Site (“Usage Data”), using cookies, pixels, and similar technologies. This may include:

  • Device and browser data

  • IP address

  • Network connection

  • Site interaction and click behavior

Information from Third Parties

We may receive information from:

  • Service Providers, like Shopify

  • Payment Processors, for example, billing and card information

  • Analytics and Advertising Tools, such as email tracking pixels and SDKs

All data received from third parties will be handled per this Privacy Policy.

How We Use Your Personal Data

  • To Fulfill Orders & Provide Services – process payments, ship orders, send confirmations, manage your account

  • Marketing & Advertising – deliver promotional emails, display personalized ads, and tailor user experience (based on our legitimate interest per Art. 6(1)(f) GDPR for EEA users)

  • Fraud Prevention & Security – monitor, investigate and act against fraud or malicious activity

  • Customer Support & Service Improvement – respond to inquiries, enhance service quality

Cookies

We use cookies to operate and improve our Site. You can find Shopify’s specific cookie practices here: https://www.shopify.com/legal/cookies.
You can disable cookies through your browser, but this may affect website functionality.

How We Share Your Data

We may share your data with:

Category Recipients
Identifiers (e.g., name, contact) Service providers, Shopify
Order & Account Info Payment processors, logistics providers
Usage Data Analytics tools, advertising platforms
Geolocation/IP data Based on technical analysis and device info

We may also disclose data:

  • To marketing and business partners

  • To our affiliates and group companies

  • As required for legal compliance

  • During business transfers like mergers or acquisitions

  • With your consent (e.g., login via social media or widgets)

Use of Microsoft Clarity

We use Microsoft Clarity and Microsoft Advertising to analyze user behavior via session recordings, heatmaps, and click tracking. This helps us improve usability and marketing performance.
Collected data includes:

  • Scrolling, mouse movement, clicks

  • Page element interactions

  • Anonymous session recordings

Legal basis: Legitimate interest (Art. 6(1)(f) GDPR).
For more, see the Microsoft Privacy Statement.

Third-Party Sites and Links

Our Site may contain links to external sites. We are not responsible for their content, security, or privacy practices. Please review the privacy policies of such third-party platforms.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect data from persons under 16. If you believe a child has submitted data to us, please contact us.

Data Security and Retention

We use commercially reasonable safeguards, but no system is 100% secure. Please do not send sensitive data via insecure channels.

Data is retained as long as necessary to:

  • Operate accounts and services

  • Fulfill legal obligations

  • Resolve disputes and enforce agreements

Your Rights (GDPR & Global Privacy)

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Delete your data

  • Request data portability

  • Restrict or object to processing, especially for marketing or profiling

  • Withdraw consent at any time

  • Opt-out of targeted ads or data sharing ("Do Not Sell or Share My Info")

  • Appeal a decision if your request is denied

You can opt out of marketing emails via the unsubscribe link.
To exercise your rights, email us at: service@bergamond-birch.com.
We may request verification of your identity.

Complaints

If you have concerns about our use of your data, contact us. If you’re not satisfied with our response, you can lodge a complaint with your local data protection authority. A list of EEA authorities is available here.

International Users

Your data may be processed outside your country, including in the U.S. and EU.
Transfers are based on appropriate safeguards like Standard Contractual Clauses unless the destination country is deemed "adequate" by the EU or UK.

Contact Us

If you have questions about this policy or your personal data, contact us at:
📧 service@bergamond-birch.com
📞 +49 2102 5579637

Unless otherwise stated, Bergamond & Birch is the data controller under applicable privacy laws.